PUIG · CANVAS

Consumer Intelligence Platformv2.0 · Vision Proposal · Apr 2026

Concept Direction · AI Studio

Canvas.

A consumer intelligence OS for every Puig brand team.
Editorial on the surface. Agentic underneath.

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Situation02

The Brief, in one line

Brand teams are drowning in dashboards and starving for decisions.

The current prototype proves the ambition — ten feature tiles, one analyst, a roadmap. But it reads as an archive of tools, not a partner that thinks with you.

This proposal reframes the product around one question a brand team actually asks: “What should we do next, and why?”

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Vision03

Vision statement

Canvas is the thinking surface for Puig — where signal, synthesis and story meet, so every brand team moves from reading the market to composing it.

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Shift04

From today’s prototype, to Canvas

From — v1 Prototype

A catalog of features.

10 independent modules in a left rail
Role banner on every screen (“As a Brand Manager…”)
Primary-color data viz — rainbow effect
Dashboards that report; the analyst chat is a sidebar
Navigation assumes the user already knows the answer they want

To — Canvas

An answer surface.

3 rooms (Listen, Personas, Predict) — plus a Home feed and a Briefs workspace
Ambient role context via workspace, never a label
Warm-paper palette, single editorial accent, Lettera throughout
Agentic layer runs in the background, drafts narratives, flags anomalies
⌘K command palette — ask in words, get a composed answer

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Contents05

What’s in this document

Vision statement

p.03

Information architecture & sitemap

p.06

III

UX principles

p.08

Listen — social listening

p.10

Personas — synthetic consumer lab

p.13

Predict — Spate-powered forecasting

p.15

VII

Visual design direction

p.18

VIII

Home / dashboard concept

p.20

Scalability & next steps

p.21

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Chapter II06

CHAPTER · II

Architecture.

Three rooms. One home. One line of words.

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Sitemap07

Platform structure

Five
destinations.

Collapse 10 feature tiles into 3 “rooms” of work, one ambient Home, and a workspace where decisions get assembled. Every side-trip (Pricing, Ingredients, Competitive) lives as a lens inside a room, not a separate tile.

This is not a rename. It is a mental model: what am I trying to know today?

◉HOMEtoday’s signals, your agenda

·Brief-worthy moments

·What changed overnight

◉LISTENwhat the world is saying

·Pulse · Sentiment · Topics · Creators

·Crisis Radar (beta)

◉PERSONASwho they are — simulated

·Audience Builder · Persona Cards

·Simulation Room (concept testing)

◉PREDICTwhat’s coming next — via Spate

·Query Console · Trend Radar · Scenario Sandbox

◉BRIEFSwhere work gets shipped

·Project workspace · Auto-drafted narratives

◉⌘Kask in words, skip the nav

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Chapter III08

CHAPTER · III

Principles.

Five rules that decide what we build — and what we don’t.

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UX principles09

How Canvas behaves

Answers, not dashboards

Every screen opens with a one-line reading of what the data means, drafted by the agent. Charts support the sentence — they don’t replace it.

Words before clicks

⌘K is the fastest path to anything. “Compare CH Good Girl sentiment in Mexico vs Spain” should resolve without a single menu.

Context over configuration

Brand, market, category live in the workspace header. Filters inherit; users never rebuild the same context twice.

Surface the anomaly, hide the rest

Stable metrics collapse to a single line. Only what moved gets real estate. Proactive AI alerts replace the “scan the dashboard” ritual.

Every insight is shippable

One click turns any finding into a brief page, a Keynote slide, a Slack card, or an email. Intelligence earns its name only when it becomes action.

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Chapter IV · Listen10

FEATURE · 01 — LISTEN

Listen.

The world says a lot. Canvas tells you which sentences you need to act on this week.

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Role & journey11

Feature 01 — role in the product

From sentiment score to conversation to own.

Purpose

Convert the firehose of social and search into a short, ranked list of conversations the brand should influence, ignore, or worry about.

Primary user

Comms, Brand, Digital — but designed to be skimmable in 90 seconds by anyone.

Signal surface

Canvas Agent summarizes sentiment shifts, crisis risk, and emerging topics into a morning digest — before anyone opens a chart.

Ideal journey

01 · Morning

Canvas emails 3 sentences

“Sentiment on CH Good Girl rose +0.4 in Spain; ‘refill’ is the driver; two creators worth briefing.”

02 · Open

Pulse strip at the top

Volume, sentiment, crisis risk — three numbers, three arrows. If they’re flat, Canvas says so.

03 · Drill

Topic, not channel

Trending conversations rank by momentum, each with a one-sentence “why.” Posts sit inside each topic.

04 · Act

Send to Brief

Any topic, post or creator becomes a card in a live Brief — with the agent’s draft already inside.

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Interface concept12

Listen — concept layout (low-fi)

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Home

Listen

· Pulse

· Topics

· Creators

· Crisis Radar

Personas

Predict

Briefs

Workspace · CH Good Girl · EU5 · Q1 ‘26

▲ Canvas — this week in Listen

Refill packaging became the dominant positive driver (+41% volume, +0.5 sentiment). Two mid-tier creators on TikTok Spain have outsized engagement; worth briefing.

Mentions, 7d

2.4K

Sentiment

+7.2

Crisis risk

Low

Personas.

Audiences you can speak to, not just segment.

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Role, journey & concept14

Feature 02 — Persona Lab redesigned

From audience filters to a room of people who answer you.

Purpose

Validate concepts, claims and packaging in hours instead of weeks — by letting brand teams interview synthetic audiences grounded in real panel data.

Shift

The v1 screen is a form + a radar chart. Canvas inverts it: personas are cards you greet, behavior profiles are a consequence, and the simulation is the main surface.

Journey

① Define audience in one sentence → ② Meet the 4–6 generated personas → ③ Ask them something (claim, price, pack) → ④ Compare their answers → ⑤ Ship into a Brief.

PERSONAS · CH GOOD GIRL · EU5 · FRAGRANCE

Portrait

Persona 01

Eco-Conscious Mara

28 · Mid-high income · Barcelona

SustainabilityClean beauty

Portrait

Persona 02

Luxury Traditionalist Inés

52 · High income · Madrid

HeritageQuality

Portrait

Persona 03

Gen-Z Trendsetter Zoé

23 · Mid income · Paris

TikTokValue

Ask all 6

“Would you pay €95 for recycled-glass packaging on this fragrance?”

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Chapter VI · Predict15

FEATURE · 03 — PREDICT (SPATE)

Predict.

Spate’s signal. Canvas’s voice.

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Role & integration16

Feature 03 — Spate as the engine, Canvas as the cockpit

Don’t rebuild the telescope. Build the observatory.

Spate already covers 20B searches, 60M TikTok videos, and a trend lifecycle model. Canvas should integrate via API — and focus on what Spate doesn’t do well: tying predictions to Puig brands, to a workspace, and to a decision.

Inside Canvas, Predict appears as one module with three modes. Under the hood, they’re the same Spate data surfaced for three different kinds of question.

Mode 01 · Console

Ask about one thing. “Is oud cologne still rising in Italy?” → lifecycle verdict, 12-mo forecast, similar trends.

Mode 02 · Radar

See the map. 2-axis bubble chart (momentum × maturity), filtered to Puig categories. Drill any bubble for Spate detail.

Mode 03 · Sandbox

Combine signals. Stack ingredient + claim + demographic, get a predicted trajectory and a list of competitor moves Spate has detected.

Canvas adds

Brand lens (auto-filters to current workspace) · Narrative draft (agent explains the chart in plain language) · Ship-to-Brief button.

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Interface concept17

Predict — query console + radar (low-fi)

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Home

Listen

Personas

Predict

· Console

· Radar

· Sandbox

Briefs

● Powered by Spate

Workspace · Rabanne · Global · Fragrance · Powered by Spate API

Ask Predict — ⌘K

“How mature is the refillable luxury trend in fragrance, EU5?”

Verdict — Canvas narrative

Growth stage, likely to continue. Momentum +38% YoY. Two competitor filings since Dec. Strongest in Spain, slower in Italy.

12-month forecast · Spate

Lifecycle curve — Spate data surface

Send to BriefOpen in SpateSimulate on Personas

Similar trends Spate has detected

Refillable luxury

+38%

Olfactive layering

+22%

Gender-fluid EDP

+14%

Niche-to-mass

+9%

Solid perfume

−3%

Competitor moves · last 90 days

Chanel — refill launch (Jan). Dior — patent filing (Feb). YSL — packaging test (Mar).

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Chapter VII18

CHAPTER · VII

Language.

The visual system. Paper, ink, and a single pigment.

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Visual design direction19

Design language

Canvas

Warm paper tones (PMS 7527 → 419). No white, no pure black. Broad negative space. Editorial margins. The screen should feel closer to a Kvadrat swatch book than a SaaS app.

Type

Lettera for UI (already in the brand). Paralelo / editorial serif for display — headlines, persona names, verdicts. Type size carries hierarchy; color almost never does.

Accent

One pigment, never two. Swapped via Tweaks for brand themes (Rabanne, JPG, CH, Byredo). Accent marks only what matters: the one number that moved, the active tab, the AI’s draft.

Cards & rules

Square corners, 1px hairlines, no drop shadows. A card is just an area of paper defined by its border. Tables over cards wherever possible.

Data viz

Single-hue accent + grayscale. Bubble charts on a printed-grid paper. Sparklines inline with numbers. No rainbow categories.

Motion

Slow, editorial (200-400ms ease-out). Agent messages type in one line at a time — the “intelligence” is felt in the pace, not in spinners.

Icons

Minimal set, 1px stroke, geometric. Used sparingly; labels do most of the work.

AI affordances

A single visual vocabulary for anything the agent authored: a hairline left-rule in accent, a mono eyebrow ▲ CANVAS, italic serif body. Never generative gradients.

Palette · Puig warm grays + pigment8 tokens

Paper 00 · 10 · 20 · 30 · Ink 90 · 100 · Accent · Tint PMS 7527 / 7534 / 7536 / 419

Type · Lettera + editorial serif2 families

Canvas.

The quick brown fragrance jumps over the lazy brief.

MONO / LETTERA · TABULAR NUMS · CAPS

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Home / landing20

Home concept — “today in your brand”

A morning paper, written overnight by the agent.

The home page is not a tile grid. It is a single-column feed, composed by Canvas each night. Three things, in order:

01 · Today

One short paragraph — what changed, what to do. Written in the voice of the agent. Dated & scoped to the workspace.

02 · Signals

Three cards — one from each room (Listen / Personas / Predict). Each is a headline + sparkline + a single verb (“Investigate”, “Simulate”, “Forecast”).

03 · Your briefs

In-flight projects as a short list — with the agent’s last contribution to each.

The three priority features are the only call-to-actions on home. Everything else is one ⌘K away.

PUIG · CANVAS / HOME · CH GOOD GIRL · EU5 · THU 19 APR

▲ Today · Canvas

Two quiet weeks just ended. Sentiment for Good Girl in Spain rose overnight on refill news, while Dior Sauvage’s price moved +6% in Italy. One creator brief is waiting for you.

Listen

Refill beats longevity as top driver

→ Investigate

Personas

Eco-Mara would pay €95 with recycled glass

→ Simulate again

Predict · Spate

Olfactive layering enters growth stage

→ Forecast

Your briefs

CH Good Girl Refill · launch narrativeCanvas drafted intro

JPG Scandal · Q2 creatorsAwaiting personas

Rabanne Fame Refill · pricing3 comments

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Scalability21

From brand teams to markets — same product, different workspace

One product. A workspace per team.

Canvas is the same app for a CH global brand lead and a Rabanne market director in Italy — only the workspace in the header changes. Brand ↔ Market is a scope, not a separate product.

Rooms are composable: a market team sees Listen auto-filtered to its geography, Personas seeded from the local panel, and Predict querying Spate’s local data. No market-specific build required.

Module design

Every room is a primitive: input, signal, narrative, action. The same four slots work for Pricing, Ingredients, Comms. New verticals = new templates, not new screens.

Agent memory

Canvas remembers the brand + market + category context per user. A CH Italy lead never has to re-set filters.

Content model

Briefs, persona sets, forecasts, creator lists are all blocks. Any block can be shared, duplicated, versioned across markets.

Role, not title

Permissions and defaults are attached to workspaces. The UI never changes by job title; it changes by what’s in your workspace.

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Next22

Strategic recommendations

Next 2 weeks

Validate the mental model

6 interviews with brand and market leads against the 3-room structure; test the agent’s morning paper as the home page.

Weeks 3 – 6

Ship the clickable

Prototype Home + Listen + Personas + Predict at hi-fi. Spate API integrated behind the three modes. Measure: time-to-insight, brief cycle time.

Weeks 7 – 12

One brand, end to end

Pilot with a single brand (CH or Rabanne) through launch. Instrument ⌘K and “Ship to Brief” as the two north-star interactions.

Q3 ‘26+

Extend, don’t expand

Add markets, then templates (Pricing, Ingredients, Campaign Debrief) inside the existing rooms — never as new tiles.

Thank you.

PUIG / AI STUDIO · CANVAS · APR 2026

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Canvas.

Brand teams are drowning in dashboards and starving for decisions.

Architecture.

Fivedestinations.

Principles.

Listen.

From sentiment score to conversation to own.

Personas.

From audience filters to a room of people who answer you.

Predict.

Don’t rebuild the telescope. Build the observatory.

Language.

A morning paper, written overnight by the agent.

One product. A workspace per team.

Five
destinations.